The reach of the internet

I think one of the best things about the web is the ability to reach an audience that is spread far apart geographically. So even though fans of a product may be pretty rare, you can reach all of them, and that makes the product viable, while also allowing those odd-ball consumers to buy exactly what they want.

The artist of Dinosaur Comics attributes a lot of his success to this factor. For those unfamiliar with the comic (I'm a big fan), the concept is that the comic uses the same exact visual layout, but different dialogue in each strip. The author posts a strip every weekday, and has more than 4 years of comics, which all manage to maintain originality and hilarity. However, it's a comic than many people find weird and different, and not at all what they're interested in.

Twenty five years ago, Dino Comics would probably have been a 'zine photocopied and distributed in local used book stores. The comic likely would not have been popular enough with mainstream readers to ever get syndicated in a newspaper. Thanks to the internet, those of us who do like this type of comic can easily access it, the author has access to as many fans as possible, and no one who dislikes it is forced to read it (by having it show up in their daily newspaper.)

As an avid consumer of words, I love the access the web gives me to other people who like to put their thoughts down in writing on their blogs. It assuages some of my yearning for a world where we would still write handwritten letters to each other - really putting some thought in before writing. E-mails are a great way to stay connected, but they are more like a quick phone call than a letter.

So, what has the web allowed you to do that would be unimaginable without the far-reaching tendrils of the internet? What would you like to use the web for more in the upcoming year?

I'd like to use the web more to connect with people this year. I was better at developing lasting relationships with people online when I was 14 and the internet was a place where I could share my (awful) poetry and art and be inspired by other people who were interested in those same things. I guess I was ahead of my time then, haha. But I would like to get involved in more communities of things that interest me, and learn from them. All I need is a little time to practice my hobbies in, once I've learned more about them online...

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